So. What do you think?
Me, I don’t like it. It’s too “clever” in a thought-up-by-marketing kind of way. Someone said “I know. Let’s make the new logo look like the Tardis!” and because he was probably the highest paid ad-exec there (or it was lunchtime) they all thought it was a great idea then pissed off down the pub.
It’s like every other BBC-created logo from the past five years: plasticky faux 3D. I mean, compare the logo above with the previous one for Three:
Or how about the ones for BBC Two from a few years back……….
Both of these (and countless others) were fun in their day but things have moved on, and so, it seems, has the marketing team who thought them up. Straight to Doctor Who.
I mean – since when has making a logo look like the thing you’re selling ever worked? Imagine if the Star Trek logo had the text shaped to look like the frickin’ Enterprise, or the letters KFC somehow morphed into a greasy chicken.
And I don’t care how drop-dead gorgeous his new companion is; if she ever called him Dee Dubyah, I will kill someone.
The thing is they could have made it much, much better by just replacing that faux plastic abomination thingy with a simple shot of the battered old Tardis. Nothing fancy. Simple.
Anyhow. That’s my opinion. What’s yours?