I posted this as a comment in another blog (I’ve forgotten which, so please shout out and I’ll linkie), and think it’s worth repeating and throwing open for discussion:
Imagine a world where MacDonalds suddenly realized that by selling Quarter Pounders and Big Macs, they’re competing with themselves! Oh noes!
So, they decide to stop selling Quarter Pounders and only sell Big Macs. Nothing but Big Macs (and fries, of course. Gotta have fries!).
Inexplicably, sales go down. Other companies appear offering products which look remarkably like the old MacDonalds Quarter Pounder. These companies flourish.
MacDonalds scratch their heads. Surely everyone should be buying Big Macs……..
This would, of course, be a version of MacDonalds run by total idiots. It would never happen.
Because all the idiots already have a job, elsewhere.